Using Rive and a comprehensive design + animation process, I delivered a full motion-enhanced UI/UX for Axis Group’s site including: • Rive-powered Animations & Motion Design Leveraged Rive’s capabilities — vector graphics, skeletal animation, interpolation & easing, nested artboards, draw-order control — to build smooth, performant animations tailored for the web. Created interactive entrance animations, subtle transitions, and scroll-based or viewport-triggered effects to gently guide users’ attention as they navigate the site. Animated key UI components — service-cards, industry icons, onboarding process diagrams, and section transitions — to bring life to the site without sacrificing loading performance or readability. • UI / Design System & Mockups Designed a clean, modern UI that reflects Axis Group’s professional tone. This includes typographic hierarchy, iconography for industries and services (crypto, payments, gaming, investment funds, etc.), and layout structure that organizes complex service info clearly. Axis Group Built high-fidelity mockups of key pages — home, services, “how we work” workflow, industry pages — to ensure brand consistency across static and animated states. • Motion Mapping & Animation Strategy Defined a motion map outlining timing, transitions, and how different elements animate — ensuring a smooth narrative flow as users scroll or interact. Balanced animation intensity: subtle enough for corporate professionalism, but dynamic enough to add modern personality and engagement. • Final Implementation & Integration Exported Rive animations to web-optimized formats for smooth performance across devices. Integrated the animated components seamlessly with the site’s content — ensuring no jarring transitions, fast load times, and coherent UX across desktop and mobile.